{"title":"Cloth Book Special Promotion","description":"","products":[{"product_id":"my-first-book-initation-red","title":"My First Book -  Initiation (Red)","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eMy First Book\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis a series of fabric pages containing activities to entertain and engage your child in their first stages of development.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMontessori styled teaching allows children to develop their natural interests through activities.\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eMy First Book\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003econtains lessons which are based upon empirical research in child psychology, particularly learning and cognitive development. It is essential that your child’s mind is adequately stimulated during the critical first stages of cognitive development.  \u003ci\u003eMy First Book\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eenables your child to lay the best foundation for their future growth and development.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":45704093597999,"sku":"6971097210044","price":499.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/files\/WhatsApp_Image_2025-08-29_at_2.30.25_PM.jpg?v=1756450872"},{"product_id":"my-first-book-my-space-book-galaxy","title":"My First Book - My Space Book - Galaxy","description":"\u003cspan\u003eThe study of space and the vast, mysterious universe is what scientists, biologists, astronomers and geographers dedicate their life to. 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Lingering in the world of fairy tales, children discover a variety of living creatures different from their own, such as beautiful and kind little mermaid princesses, clever and wise peasant women, brave princes, and sly Santa Claus, cute big stupid bears… Preschoolers envy and appreciate the characters of these fairy tales, pursue the same life experiences, feel the passion and vitality of life, explore the ideal state of life – fairy tales help building preschool’s self-identity. 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And children with pets are also more likely to learn various communication techniques such as humility, care, tolerance, etc., which will help them develop good characters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"price\"\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":45704096612655,"sku":"6971097210211","price":329.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/products\/E8_9E_A2_E5_B9_95_E6_93_B7_E5_8F_96_E7_95_AB_E9_9D_A2-2022-09-20-133830.jpg?v=1688682275"},{"product_id":"my-first-book-pinkfong-car-city","title":"My First Book - Pinkfong - Car City","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe Car City Book is co-produced by My First Book and Pinkfong. The book contains images of different kinds of vehicles and their characteristics are vividly presented. 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The best kit for children in their sensitive period handling relationships.\u003c\/span\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":45704099430703,"sku":"6971097210174","price":499.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/products\/E8_9E_A2_E5_B9_95_E6_93_B7_E5_8F_96_E7_95_AB_E9_9D_A2-2022-09-20-134439.jpg?v=1688682532"},{"product_id":"my-first-book-lucky-cat","title":"My First Book - Lucky Cat (Light Blue)","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSince ancient times, cats have been important animal companions for many families and their arrogance, gentleness, mischief, and good manners are the reasons.  To understand cats means to understand love, and both parents and children can benefit from the relationship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMy First Book - Lucky Cat presents a vivid sensory gaming experience for children who love cats. It introduces their habits and contains their adorable playing scenarios, which enhances children’s learning motivation and cognitive development.  Every page of the book will open a window for our little readers, reminding them of kitten’s purring and the fun of playing, which will create a spiritual resonance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMy First Book is a series of fabric pages containing activities to entertain and engage your child in their first stages of development. Montessori styled teaching allows children to develop their natural interests through activities. Each book has a complimentary waterproof backpack sold as a set, which aims to teach children the value of cleaning up after playing.\u003c\/span\u003e\u003c\/p\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":45704303509807,"sku":"6971097210600","price":369.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/products\/lucky-cat-_E5_8D_95_E5_93_81_E5_9B_BE.jpg?v=1688686595"},{"product_id":"my-first-book-pinkfong-baby-shark-yellow","title":"My First Book - Pinkfong - Baby Shark - Yellow","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp class=\"p1\"\u003eTake children to the blue underwater world to meet the cute and interesting family of sharks. Let them feel relationships between people in contact with the familiar characters from the popular nursery rhyme; practice using multiple ways to solve problems and learn communication, cooperation and compliance between people! The best kit for children in their sensitive period handling relationships.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":47725608960303,"sku":"6971097210181","price":499.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/files\/MyFirstBook9_BabySharkYellow.jpg?v=1697173658"},{"product_id":"copy-of-my-first-book-pinkfong-baby-shark-pink","title":"My First Book - Pinkfong - Baby Shark - Pink","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp class=\"p1\"\u003eTake children to the blue underwater world to meet the cute and interesting family of sharks. Let them feel relationships between people in contact with the familiar characters from the popular nursery rhyme; practice using multiple ways to solve problems and learn communication, cooperation and compliance between people! The best kit for children in their sensitive period handling relationships.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":47725735510319,"sku":"6971097210198","price":499.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/files\/Pinkshark.jpg?v=1697174467"},{"product_id":"my-first-book-food-wather","title":"My First Book - Food (Wathet)","description":"\u003cp\u003eEating is a very important aspect of life. How to eat properly, healthily and beautifully is what our children should learn from an early age!\u003c\/p\u003e\n\u003cp\u003eLet’s explore the colourful, exquisite foods in MY FIRST BOOK!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":47725879099695,"sku":"6971097210129","price":369.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/files\/2025-08-29_134309.png?v=1756446524"},{"product_id":"my-first-book-nordic-forest","title":"My First Book - Nordic Forest","description":"\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThis cloth book takes children on an enchanting forest adventure with a curious little fox as the protagonist. It encourages kids to explore and observe the natural world, from mysterious creatures to the habits of spiders, squirrels, and owls. With an interactive element of a backpack and the fox companion, it's a fun and educational way to engage children's curiosity and love for the outdoors, making reading an immersive and delightful experience.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":47725996638511,"sku":"6971097210518","price":369.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/files\/f.webp?v=1697177362"},{"product_id":"my-first-book-4-amazing-circus","title":"My First Book - Hello Kitty - Red","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMy First Book - Hello Kitty is an enlightening teaching material designed for children. Through engaging stories featuring the innocent and lovable kitty and her family and friends, parents can accompany their children as they grow and relish their childhood.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003eThe book explores themes such as home life and outdoor sports, combining them with experiences closest to children. This allows them to gain the courage to learn, share, care for family members, explore talents, and share housework. The mini-stories within the book aim to establish basic life norms and values, making it an enjoyable and educational for young minds.\u003cbr\u003e\u003cbr\u003eFeatures:\u003cbr\u003e• Designed by qualified and experienced teachers.\u003cbr\u003e• Helps with self-control, muscle coordination \u0026amp; ability to self learn.\u003cbr\u003e• The set includes one fabric busy book and one backpack.\u003cbr\u003e• All materials are non-toxic and are safe to use children.\u003c\/span\u003e\u003c\/p\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":50373421498671,"sku":"6971097210648","price":329.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/files\/Hello-Kitty-P9_900x_0ab66b08-9450-43e6-9983-362947082d52.webp?v=1723516364"},{"product_id":"xxx","title":"My First Book - The Very Hungry Caterpillar","description":"\u003cdiv class=\"product-info__block-item\" data-block-id=\"description\" data-block-type=\"description\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;Introduce your baby to the big world of sea creatures! Explore what lives underneath the vast ocean as they recognize sea friends along the way in this little busy book.\\n\\nPart of MY FIRST BOOK, Small Hands is designed for safe and engaging learning specifically for infants up to 12 months old.\\n\\nWhy choose Small Hands?\\n\\nSafety First\\nCrafted with your baby’s safety in mind, there are zero small parts - Perfect for infants to explore without any risk of choking or injury.\\n\\nDevelopmentally Appropriate\\nThoughtfully designed to stimulate sensory exploration and motor skills development, laying a strong foundation for future learning.\\n\\nEngaging and Fun\\nIts interactive designs and bright, stimulating colors capture your infant's attention, encouraging curiosity and play.\\n\\nHigh-Quality Materials\\nOnly high quality, non-toxic, durable materials are used to ensure that these fabric books are safe for your baby and can withstand daily use.\\n\\nEarly Learning Foundations\\nSmall Hands supports early cognitive and motor skill development, helping your baby reach important milestones in a fun and engaging way.\u0026quot;}\" data-sheets-userformat='{\"2\":13249,\"3\":{\"1\":0},\"9\":0,\"10\":1,\"11\":4,\"12\":0,\"15\":\"Arial\",\"16\":11}' data-sheets-textstyleruns='{\"1\":0}{\"1\":321,\"2\":{\"5\":1,\"9\":1}}{\"1\":333}{\"1\":475,\"2\":{\"5\":1,\"9\":1}}{\"1\":502}{\"1\":637,\"2\":{\"5\":1,\"9\":1}}{\"1\":653}{\"1\":775,\"2\":{\"5\":1,\"9\":1}}{\"1\":797}{\"1\":942,\"2\":{\"5\":1,\"9\":1}}{\"1\":968}'\u003e\u003cspan\u003eThe unique My First Book and Eric Carle collaboration brings together the best of two worlds to create a delightful and enriching educational experience for young children.\u003cbr\u003e\u003cbr\u003eFor over 50 years, the simple yet rich story of The Very Hungry Caterpillar has entertained, educated, and engaged different age groups with its universal themes of growth and transformation. It is used as an education classic and tool by countless educational institutions.\u003cbr\u003e\u003cbr\u003eThe interactive design of My First Book complements the undisputed educational value of The Very Hungry Caterpillar with its exercises and lively designs.\u003cbr\u003e\u003cbr\u003eThe collaboration presents a fun and engaging educational tool to young children benefiting the mental and motoric development.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecommended age:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e1+ year old.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e• Designed by qualified and experienced teachers. Each page is devoted to your child’s learning of a single skill.\u003cbr\u003e• The set includes one fabric busy book and one backpack.\u003cbr\u003e• All materials are non-toxic and are safe to use children.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-id=\"share_buttons_nRzzDy\" data-block-type=\"share-buttons\"\u003e\u003c\/div\u003e","brand":"elf Culture","offers":[{"title":"Default Title","offer_id":51096606277935,"sku":"6971097210877","price":499.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/4203\/2175\/files\/5_67bcc6c3-e6fc-4213-8d08-7ea621a655a0.jpg?v=1741690450"},{"product_id":"my-first-book-hello-kitty-blue","title":"My First Book - Hello Kitty (BLUE)","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMy First Book - Hello Kitty is an enlightening teaching material designed for children. 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